Weekly SEO email comparing brand vs non-brand search traffic

flowchart TD trig(["weekly report schedule"]):::trigtime s0["pull latest search data"]:::svc s1["compare to last week"]:::task s2["build combined report"]:::task s3["send weekly email"]:::svc trig --> s0 s0 --> s1 s2 --> s3 gx{"+ which traffic segment"}:::gate s1 --> gx p00["break out brand clicks"]:::task gx -->|"brand traffic"| p00 p01["color code wins losses"]:::task p00 --> p01 p10["break out non-brand clicks"]:::task gx -->|"non-brand traffic"| p10 p11["color code wins losses"]:::task p10 --> p11 jn{"+ combine into report"}:::gate p01 --> jn p11 --> jn jn --> s2 out[/"weekly segmented SEO email"/]:::out pay{{"spot traffic dips before they become problems"}}:::pay s3 --> out out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff