Automatically flag wasted Google Ads spend on search terms

Reviews your Google Ads search terms daily with AI and alerts you to spend that's going nowhere.

How the work actually flows

A straight line.

Pattern: Sequence (1)

flowchart TD trig(["daily ad spend check"]):::trigtime s0["pull search term data"]:::task s1["filter brand and excluded terms"]:::task s2["AI flags wasteful terms"]:::task s3["send report to team chat"]:::task trig --> s0 s0 --> s1 s1 --> s2 s2 --> s3 out[/"daily waste report delivered"/]:::out pay{{"catch wasted ad spend early"}}:::pay s3 --> out out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
AI Agents & Autonomous SystemsMessaging & Notifications
Connects
Google AdsOpenAISlackMicrosoft Teams
Featured in

The problem it solves

You know some of your ad budget is being wasted on search terms that never convert, but digging through the search terms report yourself takes time you don't have. Wasteful spend piles up quietly until it shows up as a bigger bill.

Who it fits

PPC managers and marketing teams running Google Ads campaigns who want to catch wasted spend without a manual weekly audit.

How it works

  1. The check runs automatically every day
  2. Search term data is pulled from active Google Ads campaigns
  3. Brand and already-excluded terms are filtered out
  4. AI reviews performance and flags terms with no conversions as likely waste
  5. A report with recommendations and estimated wasted spend is sent to your team's chat tools
What you get

Ad dollars you can see are going nowhere

Your Google Ads search terms are reviewed daily and any spend that looks wasted gets flagged for your team.

What you get

A daily report of wasteful search terms, with negative keyword recommendations and estimated dollars wasted, delivered to your team.

What you need

A Google Ads account, an AI provider such as OpenAI or Anthropic, and a messaging tool such as Slack or Microsoft Teams.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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