Enrich every new domain with SimilarWeb traffic data

When you add a domain to a spreadsheet, its traffic stats are pulled from SimilarWeb and filled in automatically.

How the work actually flows

It branches. Every path runs.

Pattern: Parallel Split (2)

flowchart TD trig[\"new domain added to sheet"\]:::trigdata s0["clean domain format"]:::task s1["pull traffic data from similarweb"]:::svc trig --> s0 s0 --> s1 gx{"+ where enriched data goes"}:::gate s1 --> gx p00["write metrics to row"]:::task gx -->|"update sheet"| p00 p10["send data to airtable"]:::task gx -->|"sync to airtable"| p10 p00 --> out p10 --> out out[/"traffic metrics filled in automatically"/]:::out pay{{"instant company research without manual lookup"}}:::pay out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepAn outside serviceEvery pathResultPayoff
Build size
Standard

A mid-size build with several tools working together.

Business functions
Spreadsheet & Database OpsReporting & Analytics
Connects
Google SheetsSimilarWebAirtable

The problem it solves

Researching a company's website traffic by hand means visiting multiple tools and copying numbers into a spreadsheet one at a time. When you're evaluating a list of companies or competitors, that manual research adds up fast.

Who it fits

Sales, marketing, or research teams evaluating a list of companies by their web traffic.

How it works

  1. You add a new domain to a Google Sheet
  2. The domain is cleaned up into a standard format
  3. Traffic data is pulled from SimilarWeb, including rank, visits, and bounce rate
  4. The key metrics are written back into the same row
  5. The enriched data can also be sent to Airtable
What you get

Traffic numbers filled in the moment you add a domain

The moment you add a domain to your sheet, its traffic rank, visits, and bounce rate get filled in for you.

What you get

A spreadsheet row filled in with traffic rank, visits, bounce rate, top sources, top countries, and device split for each domain.

What you need

A Google Sheets account, a SimilarWeb API key, and optionally an Airtable account.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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