Repurpose long-form content into Instagram and LinkedIn posts

Turns a single long-form transcript into ready-to-approve LinkedIn and Instagram posts, with drafts routed through Teams.

How the work actually flows

A straight line. Runs once per each platform's post drafts; a person has to approve before it continues.

Pattern: Sequence (1) ยท Multiple Instances with a priori Design-Time Knowledge (13)

flowchart TD trig>"email with transcript arrives"]:::trig s0["extract content pillars"]:::task s1[["draft social post variations"]]:::mi s2(("send drafts for approval")):::human s3["publish approved posts"]:::task s4[("save assets to drive")]:::store trig --> s0 s0 -->|"one per each platform's post drafts"| s1 s1 --> s2 s3 --> s4 hg(("marketing team approves drafts")):::human s2 --> hg hg -->|"approved"| s3 hg -. "sent back" .-> s2 out[/"published social media posts"/]:::out pay{{"hours saved repurposing content"}}:::pay s4 --> out out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepRuns once per itemA personA record or sheetResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
Social Media ManagementEmail AutomationDocument Processing & OCRSpreadsheet & Database OpsFile & Cloud Storage
Connects
GmailGoogle DriveGoogle SheetsMicrosoft TeamsOpenAIBlotato

The problem it solves

You record podcasts, write newsletters, or run interviews, but turning that long content into a week's worth of social posts eats up hours you don't have. Hiring someone just to repurpose content isn't always in the budget.

Who it fits

Content creators, solopreneurs, and marketing teams who publish long-form content regularly.

How it works

  1. Email arrives with a long-form transcript attached
  2. AI extracts key content pillars and ideas from the text
  3. AI drafts LinkedIn and Instagram post variations
  4. Drafts are sent to Microsoft Teams for approval
  5. Approved posts are published and saved to Google Drive
What you get

Social posts drafted and ready for your approval

You get LinkedIn and Instagram post drafts pulled straight from your long-form content, ready for your team to review and approve.

What you get

Produces ready-to-publish LinkedIn and Instagram post drafts, saved assets, and a tracking log.

What you need

A Google Workspace account, Microsoft Teams, an OpenAI API key, and a Blotato publishing account.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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