Catch duplicate leads in your CRM automatically, even with typos

flowchart TD trig>"new lead submitted"]:::trig s0["extract company name"]:::task s1["compare against existing customers"]:::task trig --> s0 s0 --> s1 gx{"× how strong is the match"}:::gate s1 --> gx p00["link to existing account"]:::task gx -->|"Close match"| p00 p10["send to Slack for review"]:::task gx -->|"Uncertain match"| p10 p20["add new company record"]:::task gx -->|"No match"| p20 p00 --> out p10 --> out p20 --> out out[/"CRM kept free of duplicates"/]:::out pay{{"manual duplicate cleanup avoided"}}:::pay out --> pay esc(("Alerts a person")):::human s1 -. "if it fails" .-> esc esc -.-> out classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff