Get alerted when competitors change their landing pages

Automatically checks competitor websites daily, uses AI to explain what changed and why, and alerts your team.

How the work actually flows

It branches. Exactly one path is taken; runs once per each competitor landing page.

Pattern: Exclusive Choice (4) · Multiple Instances without Synchronization (12)

flowchart TD trig(["daily landing page check"]):::trigtime s0[["capture screenshot of page"]]:::mi s1["compare to previous version"]:::task trig --> s0 s0 --> s1 gx{"× did the page change"}:::gate s1 --> gx p00["save new screenshot"]:::task gx -->|"changed"| p00 p01["AI explains change"]:::task p00 --> p01 p10["no action taken"]:::task gx -->|"unchanged"| p10 p01 --> out p10 --> out out[/"AI explanation of competitor page changes"/]:::out pay{{"react to positioning shifts same day"}}:::pay out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepRuns once per itemOne path onlyResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
Messaging & NotificationsSpreadsheet & Database OpsResearch & Market IntelligenceFile & Cloud Storage
Connects
SupabaseGoogle DriveOpenAISlack

The problem it solves

You know competitors are constantly testing new headlines, offers, and page designs, but you don't have time to check their sites every day. By the time you notice a change, you've already missed the chance to react to it.

Who it fits

Marketing or product teams who want to track competitor positioning and page changes.

How it works

  1. Every morning, the system checks a list of competitor landing pages
  2. It takes a screenshot and compares the page content to yesterday's version
  3. If something changed, it saves the new screenshot for your records
  4. AI compares the old and new versions and explains what changed and why it likely matters
  5. A Slack message goes to your team with the analysis and both screenshots
What you get

Competitor page changes explained same day

You get a daily comparison of competitor landing pages with an explanation of what changed and why it likely matters.

What you get

A Slack alert with an AI explanation of what a competitor changed and why.

What you need

A Supabase database, a web scraping service, a Google Drive account, an OpenAI API key, and Slack.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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