Track competitor website changes and get AI impact alerts

Watches competitor websites and news feeds, then uses AI to score how much each change matters and alerts your team.

How the work actually flows

It branches. Exactly one path is taken; runs once per competitor site or feed.

Pattern: Exclusive Choice (4) · Simple Merge (5) · Multiple Instances without Synchronization (12)

flowchart TD trig(["hourly competitor scan"]):::trigtime s0[["check competitor sites and feeds"]]:::mi s1["compare to previous version"]:::task s2["score potential impact"]:::task s3[("log scan to spreadsheet")]:::store trig --> s0 s0 --> s1 s1 --> s2 gx{"× is the impact high"}:::gate s2 --> gx p00["send slack alert"]:::task gx -->|"high impact"| p00 p01["create crm task"]:::task p00 --> p01 p10["no alert needed"]:::task gx -->|"low impact"| p10 jn{"○ continue to logging"}:::gate p01 --> jn p10 --> jn jn --> s3 out[/"alerts for high-impact competitor moves"/]:::out pay{{"react before losing time"}}:::pay s3 --> out out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepRuns once per itemA record or sheetOne path onlyPaths rejoinResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
AI Agents & Autonomous SystemsCRM & Sales PipelineSpreadsheet & Database OpsWeb Scraping & Data CollectionResearch & Market Intelligence
Connects
Google SheetsSlackOpenAI

The problem it solves

Keeping track of every competitor price change, product launch, or promotion by checking their sites manually is nearly impossible. By the time you notice a meaningful move, your team has already lost time it could have used to react.

Who it fits

Product managers, pricing analysts, or competitive intelligence teams tracking rivals.

How it works

  1. Every hour, the system checks your list of competitor websites and news feeds
  2. It compares each page against the last version to spot real changes
  3. AI reviews the change and scores how much it could impact your business
  4. High-impact changes trigger a Slack alert and a task in your CRM
  5. Every scan is logged to a spreadsheet for your records
What you get

Competitor moves scored by likely impact

You get an early heads-up and a CRM task whenever a competitor makes a change that could actually affect your business.

What you get

A Slack alert and CRM task for any competitor move that matters, plus a running log of every scan.

What you need

A Google Sheets account, a Slack workspace, an OpenAI API key, and a CRM with API access.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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