Send customer actions to Facebook Ads for better tracking

Sends purchases, leads, and other customer actions to Facebook so your ad tracking stays accurate.

How the work actually flows

A straight line.

Pattern: Sequence (1)

flowchart TD trig>"customer action happens"]:::trig s0["format event details"]:::task s1["send event to facebook"]:::svc s2["facebook records event"]:::svc trig --> s0 s0 --> s1 s1 --> s2 out[/"complete conversion event recorded"/]:::out pay{{"more accurate ad optimization"}}:::pay s2 --> out out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepAn outside serviceResultPayoff
Build size
Standard

A mid-size build with several tools working together.

Business functions
CRM & Sales PipelineSocial Media Management
Connects
Facebook

The problem it solves

Facebook's tracking pixel misses events all the time, especially with ad blockers or sales that happen offline. That makes your ad campaigns look less effective than they are, so Facebook can't optimize spend as well.

Who it fits

Marketers running Facebook or Instagram ad campaigns who want more accurate conversion tracking.

How it works

  1. Triggered when a customer action happens, like a purchase or a lead converting in your CRM
  2. Formats the customer and event details for Facebook
  3. Sends the event directly to Facebook's Conversions API
  4. Facebook records the event even if the on-site pixel missed it
What you get

Ad conversions tracked even when pixels miss them

You get more accurate Facebook ad tracking, with purchases and leads sent straight to Facebook so your reported conversions match what actually happened.

What you get

More complete and accurate conversion data inside Facebook Events Manager.

What you need

A Facebook Business account with Events Manager access.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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