Turn competitors' top Instagram reels into your own content ideas

Watches competitor Instagram reels, transcribes and analyzes what works, then drafts new scripts in your own voice.

How the work actually flows

A straight line. Runs once per each qualifying reel.

Pattern: Sequence (1) ยท Multiple Instances without Synchronization (12)

flowchart TD trig(["checks competitor accounts on schedule"]):::trigtime s0["check accounts for new reels"]:::task s1["filter high engagement reels"]:::task s2[["transcribe and analyze reel"]]:::mi s3["add research context"]:::task s4[("write script and save")]:::store trig --> s0 s0 --> s1 s1 -->|"one per each qualifying reel"| s2 s2 --> s3 s3 --> s4 out[/"spreadsheet of original scripts"/]:::out pay{{"fresh content ideas without constant watching"}}:::pay s4 --> out out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepRuns once per itemA record or sheetResultPayoff
Build size
Standard

A mid-size build with several tools working together.

Business functions
Social Media ManagementSpreadsheet & Database OpsResearch & Market Intelligence
Connects
ApifyOpenAIPerplexityGoogle Sheets

The problem it solves

Keeping up with what is working on Instagram means constantly watching competitor accounts, guessing why a reel performed well, and then trying to adapt it for your own brand. Good ideas get missed or come too late to matter.

Who it fits

Content creators, marketers, or small brands who want fresh Instagram scripts based on what is already working in their niche.

How it works

  1. Checks competitor Instagram accounts on a schedule for new reels
  2. Filters for the ones with strong engagement
  3. Transcribes the audio and has AI analyze what tools or ideas the reel covers
  4. Uses AI research to add extra context and detail
  5. Writes a new, original script in your brand voice and saves it to a spreadsheet
What you get

Fresh scripts inspired by what's already working

You get new Instagram scripts in your own voice, drawn from the competitor reels that are performing best.

What you get

A spreadsheet of ready-to-use, original video scripts inspired by top-performing competitor content.

What you need

An Apify account, an OpenAI account, a Perplexity account, and a Google Sheets account.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

Related automations

Back to the AI Playbook