Publish Instagram and Facebook posts from a spreadsheet

Reads scheduled posts from a spreadsheet and publishes them to Instagram and Facebook automatically, with status updates.

How the work actually flows

It branches. Any that apply are taken; runs once per one per scheduled post.

Pattern: Multi-Choice (6) · Simple Merge (5) · Multiple Instances with a priori Design-Time Knowledge (13)

flowchart TD trig(["checks schedule every 15 minutes"]):::trigtime s0[["Check for due posts"]]:::mi s1["Download post image"]:::svc s2["Publish to platform"]:::svc s3[("Update spreadsheet status")]:::store trig --> s0 s0 --> s1 s2 --> s3 gx{"○ which platforms to publish to"}:::gate s1 --> gx p00["Publish to Instagram"]:::task gx -->|"Instagram"| p00 p10["Publish to Facebook"]:::task gx -->|"Facebook"| p10 jn{"○ before status update"}:::gate p00 --> jn p10 --> jn jn --> s2 out[/"posts published and logged"/]:::out pay{{"content goes out on schedule unattended"}}:::pay s3 --> out out --> pay s2 -. "failures recorded, run continues" .-> out classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itAn outside serviceRuns once per itemA record or sheetAny that applyPaths rejoinResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
Social Media ManagementSpreadsheet & Database OpsScheduling & CalendarFile & Cloud Storage
Connects
Google SheetsGoogle DriveInstagramFacebook

The problem it solves

Planning your social content in a spreadsheet is easy, but remembering to actually post everything on time is not. Manually publishing to Instagram and Facebook one at a time makes it easy to miss the right posting window.

Who it fits

Social media managers running a content calendar across Instagram and Facebook.

How it works

  1. Checks the content calendar every 15 minutes for posts that are due
  2. Downloads the image for the post if one is attached
  3. Routes the post to Instagram, Facebook, or both
  4. Publishes the post to the selected platform
  5. Updates the spreadsheet with the post's success or failure status
What you get

Scheduled posts published on time everywhere

Your scheduled posts publish to Instagram and Facebook automatically, so your content calendar stays on track every day.

What you get

A published post on Instagram and/or Facebook, with the spreadsheet updated to show it went out.

What you need

A Google Workspace account and Instagram and Facebook business accounts.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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