Plan, generate, and publish Instagram Reels automatically

AI plans a content idea, builds the video, and posts it to Instagram once you approve it in Slack.

How the work actually flows

A straight line. A person has to approve before it continues.

Pattern: Sequence (1)

flowchart TD trig(["every morning on schedule"]):::trigtime s0[("check past content topics")]:::store s1["AI generates idea and script"]:::task s2["build video from template"]:::svc s3["post video to Instagram"]:::svc trig --> s0 s0 --> s1 s1 --> s2 hg(("your Slack approval")):::human s2 --> hg hg -->|"approved"| s3 hg -. "sent back" .-> s2 out[/"reel posted after approval"/]:::out pay{{"consistent content without editing"}}:::pay s3 --> out out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepAn outside serviceA personA record or sheetResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
Social Media ManagementMessaging & NotificationsImage & Media ProcessingSpreadsheet & Database Ops
Connects
OpenAICreatomateGoogle SheetsSlackInstagram

The problem it solves

Coming up with fresh content ideas, editing video, and posting consistently takes hours every week. Most small teams can't keep up a daily posting schedule without burning out.

Who it fits

A brand, creator, or marketing team that wants a steady stream of Instagram content without manual editing.

How it works

  1. Every morning, the system checks past content topics to avoid repeats
  2. AI generates a new content idea and script
  3. A video is built automatically from a template with the AI-generated content
  4. The video is sent to Slack for your approval
  5. Once approved, it's posted to Instagram automatically
What you get

Reels that keep your feed active

A new content idea, script, and finished video get created and ready for your approval, so your Instagram stays active without manual editing.

What you get

A finished Instagram Reel, posted automatically after your Slack approval.

What you need

An OpenAI API key, a Creatomate account, a Google Sheets account, a Slack account, and an Instagram Business account.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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