Auto-enrich company data in Google Sheets with business intelligence

Add a company name and website to your sheet and the system fills in industry, size, and revenue automatically.

How the work actually flows

A straight line.

Pattern: Sequence (1)

flowchart TD trig[\"new or updated row appears"\]:::trigdata s0[("detect new or changed row")]:::store s1["AI looks up company data"]:::svc s2[("update sheet with enriched data")]:::store trig --> s0 s0 --> s1 s1 --> s2 out[/"sheet filled with enriched data"/]:::out pay{{"saves manual research per company"}}:::pay s2 --> out out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itAn outside serviceA record or sheetResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
AI Agents & Autonomous SystemsSpreadsheet & Database Ops
Connects
Google SheetsAnthropic ClaudeExplorium

The problem it solves

You have a spreadsheet of companies but no easy way to know their industry, size, or revenue without researching each one by hand. Manually looking up firmographic data for every new row is slow and easy to fall behind on.

Who it fits

Sales, marketing, or research teams keeping a company list in Google Sheets and needing quick business context.

How it works

  1. You add or update a company name and website in Google Sheets
  2. The system detects the new or changed row
  3. AI looks up the company's industry code, employee count, and revenue range
  4. The sheet is automatically updated with the enriched data
What you get

Company details filled in without research

You get industry, size, and revenue details filled in automatically the moment you add a company to your sheet.

What you get

A Google Sheets company list automatically filled in with industry, size, and revenue data.

What you need

A Google account, an Anthropic account, and an Explorium account.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

Related automations

Generate social media captions from a content calendar with AI

Turns your editorial calendar entries into ready-to-post Instagram and Facebook captions automatically each day.

Standard

Answer business intelligence questions in Slack with AI

Ask a question in Slack and get instant company and contact research pulled from a business data service.

Advanced

Find relevant Reddit conversations and draft brand mentions

Finds Reddit posts matching your keywords, drafts a relevant reply mentioning your brand, and logs each one.

Advanced

Control what AI agents can access across your business systems

Every AI request gets checked against your permissions and policies before it can touch your CRM, ERP, or other data.

Advanced
Back to the AI Playbook