Enrich and prioritize new leads automatically with HubSpot and Slack

Enriches every new chatbot or demo lead with company data and alerts your team when it's a hot one.

How the work actually flows

It branches. Exactly one path is taken.

Pattern: Exclusive Choice (4)

flowchart TD trig>"demo request or chatbot message"]:::trig s0["Validate and enrich lead"]:::task s1["Calculate priority score"]:::task s2[("Save lead to HubSpot")]:::store trig --> s0 s0 --> s1 s1 --> s2 gx{"× is lead high priority"}:::gate s2 --> gx p00["Alert Slack"]:::task gx -->|"High priority"| p00 p10["No alert sent"]:::task gx -->|"Standard priority"| p10 p00 --> out p10 --> out out[/"enriched lead record with alert for hot leads"/]:::out pay{{"reps focus on the best leads immediately"}}:::pay out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepA record or sheetOne path onlyResultPayoff
Build size
Standard

A mid-size build with several tools working together.

Business functions
AI Chatbots & AssistantsCRM & Sales PipelineMessaging & NotificationsAPI & Webhook Integration
Connects
LushaHubSpotSlack
Featured in

The problem it solves

Every time someone fills out a demo form or messages your chatbot, someone has to manually look them up before your sales team can follow up. High-value leads can sit unnoticed while your team works through a pile of low-priority requests.

Who it fits

Sales and marketing teams handling inbound demo requests and chatbot leads.

How it works

  1. A chatbot message or demo request form is submitted
  2. The lead's email is validated and enriched with company and role details
  3. A priority score is calculated based on seniority and company size
  4. The lead is saved in HubSpot and high-priority leads are flagged in Slack
What you get

Hot leads flagged before your team even looks

Every new lead gets enriched with company and role details and scored by priority, so your team knows exactly who to call first.

What you get

An enriched lead record in HubSpot and a Slack alert for high-priority leads.

What you need

A Lusha account, a HubSpot account, and a Slack workspace.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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