Auto-publish Instagram Reels from Google Sheets with AI captions

Publishes your queued videos to Instagram as Reels with AI-written captions and hashtags, on schedule.

How the work actually flows

A straight line.

Pattern: Sequence (1)

flowchart TD trig(["scheduled check of sheet"]):::trigtime s0[("pick up unposted video")]:::store s1["download and edit video"]:::task s2["generate caption and hashtags"]:::svc s3["publish reel to instagram"]:::svc s4[("mark sheet as posted")]:::store trig --> s0 s0 --> s1 s1 --> s2 s2 --> s3 s3 --> s4 out[/"reel published with ai caption"/]:::out pay{{"consistent posting without manual work"}}:::pay s4 --> out out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepAn outside serviceA record or sheetResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
AI Agents & Autonomous SystemsSocial Media ManagementSpreadsheet & Database OpsFile & Cloud Storage
Connects
InstagramGoogle SheetsGoogle DriveDeepSeekAirtable

The problem it solves

Keeping up a regular posting schedule on Instagram takes constant attention, from writing captions to manually uploading each video. It's easy to fall behind or forget to post when things get busy.

Who it fits

Content creators or social media managers who plan Reels in a spreadsheet and want hands-off publishing.

How it works

  1. A new unposted video is picked up from your Google Sheet on a schedule
  2. The video is downloaded from Google Drive and processed with text overlays
  3. AI writes a short caption, hashtags, and a call-to-action for the video
  4. The Reel is published to Instagram and the sheet is marked as posted
What you get

Followers who see a new Reel right on schedule

You get your queued videos published to Instagram as Reels automatically, complete with captions, hashtags, and a call-to-action.

What you get

A published Instagram Reel with an AI-written caption, plus an updated spreadsheet and content log.

What you need

Google Sheets, Google Drive, a Facebook/Instagram business account, and a DeepSeek API key.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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