Turn trending searches into ready-made content ideas

On a schedule, this finds rising search trends in your industry, pulls the news behind them, and drafts content ideas.

How the work actually flows

A straight line. Runs once per trending topic.

Pattern: Sequence (1) ยท Multiple Instances without Synchronization (12)

flowchart TD trig(["scheduled trend check"]):::trigtime s0["check tracked topics"]:::task s1[["scrape news articles"]]:::mi s2["draft content ideas"]:::svc s3[("log trends and ideas")]:::store trig --> s0 s0 -->|"one per trending topic"| s1 s1 --> s2 s2 --> s3 out[/"sheet of trends and content ideas"/]:::out pay{{"faster reaction to trending topics"}}:::pay s3 --> out out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepAn outside serviceRuns once per itemA record or sheetResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
Social Media ManagementSpreadsheet & Database OpsWeb Scraping & Data CollectionResearch & Market Intelligence
Connects
SerpAPIFirecrawlGoogle SheetsClaude

The problem it solves

Figuring out what's actually trending in your industry, then turning that into a timely piece of content, usually means hours split between search tools, news sites, and a blank page. By the time you piece it together, the moment has often passed.

Who it fits

Best for content creators, marketers, or social media managers who need to react quickly to what's trending.

How it works

  1. On a set schedule, the system checks your tracked topics for rising search trends
  2. It searches Google News for recent articles about each trend and scrapes the full content
  3. Claude analyzes the trend and articles to draft specific content suggestions
  4. The trends, articles, and content ideas are logged to Google Sheets
What you get

Trending topics turned into content angles

You get fresh content ideas drawn straight from rising search trends and the news behind them, delivered to your spreadsheet automatically.

What you get

A Google Sheet of trending topics, the news driving them, and ready-to-use content ideas.

What you need

A SerpAPI account, a Firecrawl API key, a Google Workspace account, and an Anthropic Claude API key.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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