Automatically score new HubSpot leads and start outreach for hot ones

Enriches and scores every new lead in HubSpot, then emails hot prospects and alerts your sales team instantly.

How the work actually flows

It branches. Exactly one path is taken.

Pattern: Exclusive Choice (4) · Simple Merge (5) · Transient Trigger (23)

flowchart TD trig>"new contact created in HubSpot"]:::trig s0["enrich contact with company data"]:::svc s1["score the lead"]:::task s2["draft personalized outreach"]:::svc trig --> s0 s0 --> s1 s1 --> s2 gx{"× is the lead scored hot"}:::gate s2 --> gx p00["Send outreach email"]:::task gx -->|"hot lead"| p00 p01["Alert sales in Slack"]:::task p00 --> p01 p10["Skip immediate outreach"]:::task gx -->|"other leads"| p10 jn{"○ log lead record"}:::gate p01 --> jn p10 --> jn jn --> out out[/"hot leads contacted and logged"/]:::out pay{{"sales focuses on best leads only"}}:::pay out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepAn outside serviceOne path onlyPaths rejoinResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
CRM & Sales PipelineEmail AutomationSpreadsheet & Database Ops
Connects
HubSpotClearbitGoogle GeminiGmailSlackGoogle Sheets
Featured in

The problem it solves

Sales reps waste time chasing leads that will never convert while high-value prospects sit untouched. Manually researching every new contact doesn't scale as your lead volume grows.

Who it fits

SMB sales teams or SaaS companies getting a steady stream of new leads who need to prioritize the best ones fast.

How it works

  1. A new contact is created in HubSpot
  2. System enriches the record with company and role data
  3. Lead is scored based on company size, industry, and title
  4. AI reviews the enriched data and drafts personalized outreach
  5. Hot leads get an immediate email and a Slack alert to sales, while every lead is logged
What you get

Hot leads your sales team hears about immediately

Every new HubSpot lead gets enriched, scored, and matched with a draft outreach email, with hot ones flagged to sales right away.

What you get

A scored lead record, an outreach email for hot leads, a sales team alert, and a logged history.

What you need

HubSpot, Clearbit, Google Gemini, Gmail, Slack, and Google Sheets accounts.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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