Track SEO competitor data automatically with Semrush and Google Sheets

Pulls competitor traffic, keywords, and page performance from Semrush and logs it all into organized spreadsheets.

How the work actually flows

It branches. Every path runs.

Pattern: Parallel Split (2)

flowchart TD trig(("you submit a website URL")):::human s0["fetch semrush data"]:::svc s1["reformat each dataset"]:::task s2[("log into separate sheet tabs")]:::store trig --> s0 s1 --> s2 gx{"+ which data type"}:::gate s0 --> gx p00["reformat overview"]:::task gx -->|"domain overview"| p00 p10["reformat competitors"]:::task gx -->|"competitor data"| p10 p20["reformat keywords"]:::task gx -->|"keyword data"| p20 p00 --> s1 p10 --> s1 p20 --> s1 out[/"organized SEO spreadsheets"/]:::out pay{{"no manual SEO data pulling"}}:::pay s2 --> out out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
A stepAn outside serviceA personA record or sheetEvery pathResultPayoff
Build size
Standard

A mid-size build with several tools working together.

Business functions
SEO & Search OptimizationSpreadsheet & Database OpsReporting & AnalyticsResearch & Market IntelligenceSurvey & Feedback
Connects
SemrushGoogle Sheets

The problem it solves

Pulling SEO competitor data by hand means jumping between tools and copying numbers into a spreadsheet every time you want an update. It's easy to fall behind on tracking what competitors are ranking for and which pages are pulling traffic.

Who it fits

Marketing teams and agencies tracking SEO competitors.

How it works

  1. You submit a website URL through a simple form
  2. The system pulls domain overview, competitor, and keyword data from Semrush
  3. Each type of data is reformatted for reporting
  4. Results are logged into separate tabs in Google Sheets
What you get

Competitor moves tracked without manual pulls

You get organized spreadsheets showing competitor traffic, keywords, and page performance, pulled fresh from Semrush every time you check on a domain.

What you get

A set of organized spreadsheets covering competitor traffic, top pages, and keyword opportunities.

What you need

A Semrush API subscription and a Google Sheets account.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

Related automations

Check any website's traffic stats and log them to Google Sheets

You submit a website URL and get its traffic data automatically saved to a Google Sheet for tracking.

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Research keywords with Semrush and save results to Google Sheets

Submit a keyword and country, and get search volume, competition, and related keywords saved to a spreadsheet.

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Log SEMrush traffic data into Google Sheets automatically

Pulls website traffic data from SEMrush and logs it into Google Sheets every time you check a new site.

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Track competitor SEO keywords in Google Sheets automatically

Submit a website and country, and keyword data on your competitors lands straight in Google Sheets.

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