Capture and qualify website leads with an AI chat assistant

Chats with website visitors, asks qualifying questions, and logs every lead straight into Google Sheets.

How the work actually flows

It repeats. Repeats chat continues asking questions.

Pattern: Structured Loop (21)

flowchart TD trig>"visitor starts website chat"]:::trig s0["ai asks visitor questions"]:::svc s1["track conversation details"]:::task s2[("save qualified lead")]:::store trig --> s0 s0 --> s1 lp{"until budget and timeline known"}:::gate s1 --> lp lp -. "chat continues asking questions" .-> s0 lp -->|"finished"| s2 out[/"qualified lead saved to sheet"/]:::out pay{{"captures leads without staffing chat"}}:::pay s2 --> out out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepAn outside serviceA record or sheetRepeat or finishResultPayoff
Build size
Standard

A mid-size build with several tools working together.

Business functions
AI Agents & Autonomous SystemsAI Chatbots & AssistantsLead Generation & ProspectingSpreadsheet & Database OpsAPI & Webhook IntegrationDevOps & IT Operations
Connects
Google SheetsGoogle Gemini

The problem it solves

Visitors land on your website ready to talk, but if no one is available to chat, you lose the lead. Manually copying chat details like budget and timeline into a spreadsheet afterward eats up time you don't have.

Who it fits

Small businesses or agencies that want to capture and qualify leads from website chat around the clock.

How it works

  1. A visitor starts a chat on your website
  2. An AI assistant asks questions about their needs, budget, and timeline
  3. The assistant keeps track of the conversation as it continues
  4. Once qualified, the lead's details are saved to Google Sheets
  5. You get a ready-to-follow-up lead without lifting a finger
What you get

Leads engaged around the clock

You get website visitors chatted with and qualified around the clock, with every lead's details saved straight to Google Sheets.

What you get

A qualified lead record in Google Sheets with contact details, needs, budget, and timeline.

What you need

A Google account for Sheets and a Google AI Studio account for the AI model.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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