Qualify insurance leads with an AI phone call and auto-send proposals

Calls new leads instantly with an AI voice agent, then emails a personalized proposal to the ones that qualify.

How the work actually flows

It branches. Exactly one path is taken.

Pattern: Exclusive Choice (4) · Simple Merge (5)

flowchart TD trig>"lead submits web form"]:::trig s0[("log lead in crm")]:::store s1["ai voice agent calls lead"]:::svc s2["ai evaluates call outcome"]:::svc s3["update record and notify team"]:::task trig --> s0 s0 --> s1 s1 --> s2 gx{"× is lead qualified"}:::gate s2 --> gx p00["draft personalized proposal"]:::task gx -->|"qualified lead"| p00 p01["email proposal to lead"]:::task p00 --> p01 p10["skip proposal"]:::task gx -->|"not qualified"| p10 jn{"○ merge lead outcome"}:::gate p01 --> jn p10 --> jn jn --> s3 out[/"qualified leads get instant proposal"/]:::out pay{{"faster response without wasted effort"}}:::pay s3 --> out out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepAn outside serviceA record or sheetOne path onlyPaths rejoinResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
Voice & PhoneEmail AutomationMessaging & NotificationsSpreadsheet & Database OpsAPI & Webhook IntegrationSurvey & Feedback
Connects
VapiAirtableOpenAIGmailSlack
Featured in

The problem it solves

Every minute you wait to follow up on a new insurance lead is a minute they might call a competitor instead. Manually qualifying every inbound lead and writing a custom proposal for each one isn't realistic when leads come in around the clock.

Who it fits

An insurance broker or agency that wants to respond to new leads instantly and only spend time on the ones worth pursuing.

How it works

  1. A new lead fills out a web form with their name, email, and phone number
  2. The lead is logged in Airtable and called immediately by an AI voice agent
  3. The AI agent asks about their insurance needs and evaluates the call
  4. For qualified leads, AI drafts a personalized proposal and emails it through Gmail
  5. Airtable is updated and your team gets a Slack alert with the outcome
What you get

Qualified leads with a proposal already in hand

You get new insurance leads called instantly and a personalized proposal emailed to the ones who qualify.

What you get

A personalized insurance proposal emailed to qualified leads, plus an updated CRM record for every lead.

What you need

A Vapi account, an Airtable account, an OpenAI account, a Gmail account, and a Slack workspace.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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