Track brand mentions on social media and flag negative ones

Watches for mentions of your brand, scores the sentiment with AI, and alerts your team to anything negative.

How the work actually flows

It branches. Exactly one path is taken; runs once per each new mention found.

Pattern: Sequence (1) · Exclusive Choice (4) · Multiple Instances with a priori Design-Time Knowledge (13)

flowchart TD trig(["scheduled mention check runs"]):::trigtime s0[["check for new brand mentions"]]:::mi s1["ai scores mention sentiment"]:::task s2[("log mention to spreadsheet")]:::store trig --> s0 s0 --> s1 s1 --> s2 gx{"× is mention negative"}:::gate s2 --> gx p00["send instant team alert"]:::task gx -->|"negative mention"| p00 p10["no further action"]:::task gx -->|"positive or neutral"| p10 p00 --> out p10 --> out out[/"sentiment logged and negative mentions flagged"/]:::out pay{{"catches pr issues before they escalate"}}:::pay out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepRuns once per itemA record or sheetOne path onlyResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
AI Agents & Autonomous SystemsSocial Media ManagementMessaging & NotificationsSpreadsheet & Database OpsSurvey & Feedback
Connects
ApifyOpenAIGoogle SheetsSlack

The problem it solves

You want to know when people are talking about your brand online, especially when something goes wrong, but scrolling through mentions all day is not realistic. Negative comments can sit unanswered for hours while you are busy with everything else, and by the time you see them the damage is done.

Who it fits

A brand, marketing team, or support team that needs to catch negative social media mentions quickly.

How it works

  1. Checks for new mentions of your brand or hashtag on a schedule
  2. Skips any mention already reviewed
  3. AI reads each mention and scores it as positive, neutral, or negative
  4. Logs every mention and its sentiment in a spreadsheet
  5. Sends an instant alert to your team for anything negative
What you get

Brand fires caught while they're still small

You hear about a damaging mention of your brand within minutes, while your team can still shape how the story unfolds.

What you get

A running log of brand mentions with sentiment scores, plus instant alerts on negative ones.

What you need

An Apify account for scraping mentions, an OpenAI API key, a Google Sheets account, and a Slack workspace.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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