Log custom events to PostHog from any connected app

Sends a signal from another tool and automatically records it as an event in PostHog for tracking.

How the work actually flows

A straight line.

Pattern: Sequence (1)

flowchart TD trig>"request received from connected app"]:::trig s0["capture request details"]:::task s1["create event in posthog"]:::svc trig --> s0 s0 --> s1 out[/"new event logged in posthog"/]:::out pay{{"reliable tracking of custom actions"}}:::pay s1 --> out out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepAn outside serviceResultPayoff
Build size
Starter

A small build with a couple of connected tools.

Business functions
API & Webhook Integration
Connects
PostHog

The problem it solves

You want to track specific actions, like a form submission or a purchase, happening in another tool, but there's no simple way to get that data into your analytics. Manually logging events means gaps in your data and no reliable trend tracking.

Who it fits

Product and marketing teams who want external actions tracked in their analytics.

How it works

  1. A request from another tool or app starts the process
  2. The details of that request are captured
  3. A matching event is created in PostHog
  4. The event appears in your PostHog dashboard for tracking and analysis
What you get

Actions from other tools appearing in your analytics

Signals from any connected app show up automatically as events inside your PostHog dashboard.

What you get

A new tracked event in your PostHog analytics dashboard.

What you need

A PostHog account.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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