Auto-write and post product content to Facebook and Instagram

Picks your least-promoted product, drafts a caption with AI, and posts to Facebook and Instagram once you approve.

How the work actually flows

It branches. Every path runs; all paths must finish before it continues; a person has to approve before it continues.

Pattern: Parallel Split (2) ยท Synchronisation (3)

flowchart TD trig(("you select or auto-pick product")):::human s0["AI drafts caption"]:::svc s1(("You review and approve")):::human s2[("Update tracking sheet")]:::store trig --> s0 hg(("you approve the caption")):::human s0 --> hg hg -->|"approved"| s1 hg -. "sent back" .-> s0 gx{"+ which platforms to post to"}:::gate s1 --> gx p00["Publish to Facebook"]:::task gx -->|"Facebook post"| p00 p10["Publish to Instagram"]:::task gx -->|"Instagram post"| p10 jn{"+ update tracking sheet"}:::gate p00 --> jn p10 --> jn jn --> s2 out[/"published post on Facebook and Instagram"/]:::out pay{{"fresh content without repeats"}}:::pay s2 --> out out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
An outside serviceA personA record or sheetEvery pathWaits for allResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
E-commerce & ProductSocial Media ManagementSpreadsheet & Database OpsSurvey & Feedback
Connects
Google SheetsOpenAIFacebookInstagram

The problem it solves

Keeping your social feeds active means constantly deciding what to post next and writing captions that don't sound repetitive. You also don't want to post the same products over and over, but tracking that by hand in a spreadsheet is easy to forget.

Who it fits

A social media manager, marketing agency, or e-commerce business posting product content regularly.

How it works

  1. You choose to promote a specific product or let the system pick automatically
  2. It checks your Google Sheet and selects the product that's been promoted the least
  3. AI writes a ready-to-post caption based on the product details
  4. You review the caption and photo, then give your approval
  5. The approved post publishes to Facebook and Instagram and the sheet is updated
What you get

A product post ready the moment you approve it

Your least-promoted product gets a fresh caption drafted and posted to Facebook and Instagram once you give the nod.

What you get

A published Facebook and Instagram post, plus an updated tracking record in your spreadsheet.

What you need

A Google Sheets account, an OpenAI account, and a Facebook Business account connected to Instagram.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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