Automatically DM every new commenter on your Instagram post

The system watches an Instagram post for new comments and sends each commenter a personalized DM automatically.

How the work actually flows

It branches. Exactly one path is taken; runs once per each new commenter.

Pattern: Multiple Instances without Synchronization (12) · Exclusive Choice (4)

flowchart TD trig(["scheduled comment check"]):::trigtime s0["check post for new comments"]:::task s1[["check tracking sheet per commenter"]]:::mi s2["send dm to new commenter"]:::task s3[("log commenter in sheet")]:::store trig --> s0 s0 -->|"one per each new commenter"| s1 s2 --> s3 gx{"× was commenter already contacted"}:::gate s1 --> gx p00["skip commenter"]:::task gx -->|"already contacted"| p00 p10["send personalized dm"]:::task gx -->|"new commenter"| p10 p11["log contact"]:::task p10 --> p11 p00 --> s2 p11 --> s2 out[/"personalized dms sent automatically"/]:::out pay{{"convert comments into conversations"}}:::pay s3 --> out out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepRuns once per itemA record or sheetOne path onlyResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
Social Media ManagementSpreadsheet & Database Ops
Connects
InstagramGoogle Sheets

The problem it solves

You post on Instagram and comments start rolling in, but you can't watch every post around the clock to respond fast. By the time you get to a comment, the moment to convert that interest into a lead or sale has passed. Keeping track of who you've already messaged so you don't spam anyone adds even more manual work.

Who it fits

An e-commerce brand, content creator, or social media manager who wants to convert Instagram comments into direct conversations.

How it works

  1. Every 15 minutes, the system checks a chosen Instagram post for new comments
  2. It checks a tracking sheet to see if that commenter was already contacted
  3. New commenters receive a personalized direct message automatically
  4. The commenter's details are logged in the tracking sheet to prevent duplicates
What you get

Comments turned into direct conversations

Everyone who comments on your Instagram post automatically receives a friendly, personalized direct message that opens the door to a real conversation.

What you get

Automatic, personalized DMs to new commenters, with a log of every contact made.

What you need

An Instagram business account connected through a posting and messaging service, and a Google Sheets account.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

Related automations

Back to the AI Playbook