Find and enrich local business leads from Google Maps automatically

Finds local businesses on Google Maps, fills in missing contact details, and drafts a personalized outreach message for each.

How the work actually flows

It branches. Exactly one path is taken; runs once per each matching business found.

Pattern: Exclusive Choice (4) · Multiple Instances without Synchronization (12)

flowchart TD trig(("user submits search criteria")):::human s0[["search Google Maps for businesses"]]:::mi s1["enrich missing contact details"]:::task s2["draft personalized outreach message"]:::task s3[("log enriched lead to sheet")]:::store trig --> s0 s0 --> s1 s2 --> s3 gx{"× is contact info missing"}:::gate s1 --> gx p00["crawl website for details"]:::task gx -->|"missing details"| p00 p10["skip crawling"]:::task gx -->|"details complete"| p10 jn{"○ continue to drafting"}:::gate p00 --> jn p10 --> jn jn --> s2 out[/"enriched lead list with drafts"/]:::out pay{{"ready-to-send list without manual research"}}:::pay s3 --> out out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
A stepRuns once per itemA personA record or sheetOne path onlyPaths rejoinResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
AI Agents & Autonomous SystemsLead Generation & ProspectingSpreadsheet & Database OpsWeb Scraping & Data Collection
Connects
Google SheetsApifyFirecrawlOpenAI

The problem it solves

Building a list of local businesses to reach out to means hours of searching Google Maps by hand, then hunting down phone numbers, websites, and social profiles one by one. By the time you're ready to write outreach, the list is already stale.

Who it fits

Sales teams and agencies prospecting local businesses by location and category.

How it works

  1. You enter a business type and location to search
  2. The system pulls matching businesses from Google Maps, with contact and social details where available
  3. For businesses missing contact info, it crawls their website to fill in the gaps
  4. AI drafts a personalized outreach message for each enriched lead
  5. The finished list is logged to Google Sheets, ready to send
What you get

Outreach drafts ready for local leads

You get a list of local businesses with enriched contact details and a personalized outreach message drafted for each one, ready in your spreadsheet.

What you get

A Google Sheets list of enriched local business leads, each with a drafted outreach message.

What you need

A Google Sheets account and API access for Apify, Firecrawl, and OpenAI.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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