Build automated competitor research reports in Notion

Give it a company name, and the system researches its competitors online and saves a full report to Notion.

How the work actually flows

A straight line. Runs once per each competitor found.

Pattern: Sequence (1) ยท Multiple Instances with a priori Run-Time Knowledge (14)

flowchart TD trig(("company name submitted")):::human s0["search web for competitors"]:::svc s1[["research each competitor"]]:::mi s2["compile findings into report"]:::task s3[("save report to notion")]:::store trig --> s0 s0 -->|"one per each competitor found"| s1 s1 --> s2 s2 --> s3 out[/"competitor research report in notion"/]:::out pay{{"hours saved on research"}}:::pay s3 --> out out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
A stepAn outside serviceRuns once per itemA personA record or sheetResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
AI Agents & Autonomous SystemsResearch & Market Intelligence
Connects
Exa.aiOpenAISerpAPIFirecrawlNotion

The problem it solves

Researching competitors, their products, positioning, and customer reviews, takes hours of searching, reading, and pulling notes together into something usable. It's the kind of task that's important but always gets pushed to the bottom of the list.

Who it fits

A founder, marketer, or strategy team that needs regular competitor research without spending a day on it.

How it works

  1. You name a company you want researched.
  2. The system searches the web to identify that company's competitors.
  3. AI agents research each competitor's overview, product offering, and customer reviews.
  4. It compiles the findings into a report and saves it to Notion.
What you get

A competitive picture you didn't have to build

You get a full competitor report, covering products, positioning, and customer reviews, saved to Notion whenever you need to size up the market.

What you get

A structured competitor research report saved directly in Notion.

What you need

Accounts for an AI search engine, a web search API, a web scraping service, an AI model provider, and Notion.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

Related automations

Research your competitors automatically and build a Notion report

Finds similar companies to yours, researches each one, and compiles the findings into a Notion report.

Advanced

Turn YouTube comments into ready-made content ideas

Scans competitor YouTube videos and comments, then delivers five content ideas straight to Notion.

Advanced

Get notified automatically when a competitor's website changes

The system checks target websites daily, screenshots and compares them, and sends you a summary the moment something changes.

Advanced

Fill out property inventory details automatically from photos

Snap a photo of an item and AI identifies it, finds its spec sheet online, and fills in the inventory record for you.

Advanced
Back to the AI Playbook