Turn anonymous website visitors into scored, enriched sales leads

Identifies who's visiting your website, researches their company, scores them, and alerts sales instantly.

How the work actually flows

It branches. Exactly one path is taken.

Pattern: Exclusive Choice (4)

flowchart TD trig>"website visitor activity"]:::trig s0["research visitor's company"]:::svc s1["score lead based on fit"]:::task s2[("update CRM with profile")]:::store trig --> s0 s0 --> s1 s1 --> s2 gx{"× is lead high priority"}:::gate s2 --> gx p00["send slack alert"]:::task gx -->|"high priority"| p00 p10["no alert sent"]:::task gx -->|"routine lead"| p10 p00 --> out p10 --> out out[/"enriched scored lead in CRM"/]:::out pay{{"sales team acts on hot leads instantly"}}:::pay out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepAn outside serviceA record or sheetOne path onlyResultPayoff
Build size
Standard

A mid-size build with several tools working together.

Business functions
CRM & Sales PipelineLead Generation & ProspectingMessaging & NotificationsWeb Scraping & Data CollectionAPI & Webhook Integration
Connects
HubSpotSlackScrapeGraphAI
Featured in

The problem it solves

People visit your website every day, but you have no idea which ones are worth a phone call and which are just browsing. By the time your team notices a promising visitor, the moment to reach out has often already passed.

Who it fits

B2B sales and marketing teams who want to know which website visitors are worth pursuing right now.

How it works

  1. A visitor's activity on your website triggers the system
  2. AI researches the visitor's company to gather size, industry, and other details
  3. The lead is scored based on company fit and buying signals
  4. Your CRM is updated with the enriched profile and score
  5. High-priority leads trigger a Slack alert to your sales team
What you get

A scored, researched profile on every hot visitor

You get anonymous website visitors identified, researched, and scored, with an instant Slack alert for your sales team.

What you get

An enriched, scored lead record in your CRM and a real-time Slack alert for your best visitors.

What you need

A website visitor tracking tool feeding data in, a ScrapeGraphAI account, a HubSpot account, and a Slack workspace.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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