Catch brand mentions on X that photos reveal but text misses

Uses AI to read both text and photos in posts about your brand, then scores and alerts you on the important ones.

How the work actually flows

It branches. Any that apply are taken; runs once per each matching post found.

Pattern: Multiple Instances with a priori Design-Time Knowledge (13) · Multi-Choice (6)

flowchart TD trig(["regular scan of brand mentions"]):::trigtime s0[["process each matching post"]]:::mi s1["ai scores relevance"]:::task trig --> s0 s0 --> s1 gx{"○ how relevant is the mention"}:::gate s1 --> gx p00["log to airtable"]:::task gx -->|"all mentions"| p00 p10["send telegram alert"]:::task gx -->|"high priority mentions"| p10 p00 --> out p10 --> out out[/"airtable log and telegram alerts for top mentions"/]:::out pay{{"catch visual brand mentions text search misses"}}:::pay out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepRuns once per itemAny that applyResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
AI Agents & Autonomous SystemsMessaging & NotificationsSpreadsheet & Database Ops
Connects
Google GeminiAirtableTelegramX

The problem it solves

Customers post photos of your product or logo without ever typing your brand name, so text-only monitoring tools miss them completely. You end up finding out about great, or bad, customer content by accident, long after it mattered.

Who it fits

Brand and marketing teams who want to catch visual brand mentions on social media, not just text keyword matches.

How it works

  1. Scans X for posts matching your brand search terms
  2. Skips any post already logged before
  3. AI reads both the image and the text of each post
  4. A final AI check scores how relevant each post is to your brand
  5. Logs important mentions to Airtable and pings Telegram for the highest-priority ones
What you get

Visual brand mentions you'd otherwise never see

You get alerted to important photo-based mentions of your brand that text-only searches would miss.

What you get

An Airtable log of brand mentions and instant Telegram alerts for the most relevant ones.

What you need

A Google Gemini API key, an Airtable account, a Telegram account, and a social media data subscription.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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