Turn a company website into a full lead profile automatically

Scrapes a company's website and builds a structured profile of its business signals, saved for your team to use.

How the work actually flows

It branches. Exactly one path is taken.

Pattern: Exclusive Choice (4)

flowchart TD trig>"company website address submitted"]:::trig s0["scrape site and related pages"]:::svc s1["AI extracts business signals"]:::svc s2["check against existing records"]:::task trig --> s0 s0 --> s1 s1 --> s2 gx{"× is company already on file"}:::gate s2 --> gx p00["update existing profile"]:::task gx -->|"already exists"| p00 p10["save new profile"]:::task gx -->|"new company"| p10 p00 --> out p10 --> out out[/"structured company profile saved"/]:::out pay{{"fast prospect research without paid tools"}}:::pay out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepAn outside serviceOne path onlyResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
AI Agents & Autonomous SystemsSpreadsheet & Database OpsWeb Scraping & Data CollectionAPI & Webhook Integration
Connects
FirecrawlSupabase

The problem it solves

Manually researching a company before a sales call, whether it's their pricing, tech stack, or hiring status, takes a lot of digging across multiple pages. Paid enrichment tools can get expensive once you're checking companies regularly.

Who it fits

A sales, marketing, or research team that needs quick, structured background on prospects.

How it works

  1. A company website address is submitted
  2. The system scrapes the site and related public pages
  3. AI reads the content and pulls out key business signals
  4. The findings are checked against existing records to avoid duplicates
  5. A structured company profile is saved for the team
What you get

Prospect backgrounds ready before you reach out

Any company website turns into a structured profile of its business signals, saved and ready for your team to use.

What you get

A structured profile covering things like industry, pricing model, team size signals, tech stack, and hiring status.

What you need

A web scraping account (such as Firecrawl), an AI API key, and a database (such as Supabase).

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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