Auto-research and enrich company leads in Google Sheets

AI researches each company on your list and fills in details like pricing, LinkedIn, and market focus in Sheets.

How the work actually flows

A straight line. Runs once per each company in the list.

Pattern: Sequence (1) ยท Multiple Instances with a priori Design-Time Knowledge (13)

flowchart TD trig[\"company list added to sheet"\]:::trigdata s0[["search web for company info"]]:::mi s1["extract key details"]:::svc s2[("write details to sheet")]:::store trig --> s0 s0 --> s1 s1 --> s2 out[/"enriched company details in sheet"/]:::out pay{{"research ready data before outreach"}}:::pay s2 --> out out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itAn outside serviceRuns once per itemA record or sheetResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
AI Agents & Autonomous SystemsLead Generation & ProspectingSpreadsheet & Database OpsWeb Scraping & Data Collection
Connects
Google SheetsOpenAI

The problem it solves

Researching every company on your prospect list by hand takes forever, and you often end up with incomplete or outdated information anyway. You need real details before a sales call, not guesses.

Who it fits

A sales or marketing team that qualifies leads before outreach.

How it works

  1. You list company names in a Google Sheet
  2. AI searches the web for each company's public information
  3. It pulls details like LinkedIn URL, pricing, integrations, and market focus
  4. The findings are structured and written back into the Google Sheet
What you get

Company research already filled in for you

Each lead on your list arrives with pricing, LinkedIn, and market details already researched and filled in.

What you get

An enriched Google Sheet with researched details for every company on your list.

What you need

A Google Sheets account, an OpenAI API key, and a web search API key.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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