Automatically find and log your competitors every day

Every day, the system looks up each company's competitors and logs the results into Google Sheets and Airtable.

How the work actually flows

It branches. Every path runs; runs once per each company in list.

Pattern: Parallel Split (2) ยท Multiple Instances with a priori Design-Time Knowledge (13)

flowchart TD trig(["runs daily on schedule"]):::trigtime s0[("read company list")]:::store s1[["search for competitors"]]:::mi s2["log results"]:::svc trig --> s0 s0 -->|"one per each company in list"| s1 s1 --> s2 gx{"+ where to log results"}:::gate s2 --> gx p00["log to sheet"]:::task gx -->|"google sheets"| p00 p10["log to airtable"]:::task gx -->|"airtable"| p10 p00 --> out p10 --> out out[/"competitor list logged daily"/]:::out pay{{"stay aware of competitive landscape"}}:::pay out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itAn outside serviceRuns once per itemA record or sheetEvery pathResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
SEO & Search OptimizationSpreadsheet & Database OpsResearch & Market Intelligence
Connects
Google SheetsAirtableSerpAPI

The problem it solves

Keeping tabs on who your competitors are means running the same searches over and over, then copying the results somewhere useful. It's the kind of task that's easy to let slide when you're busy, which means you fall out of touch with who's actually competing with you.

Who it fits

Marketing, SEO, and strategy teams that track competitors across a list of companies.

How it works

  1. Runs automatically every day on your set schedule
  2. The system reads your list of companies from a spreadsheet
  3. It searches for each company's competitors and pulls the top matches with sources
  4. Results are logged into both Google Sheets and Airtable
What you get

Competitors identified for you every single day

You get a fresh list of each company's top competitors logged automatically every day, with sources included for your team.

What you get

An up-to-date list of competitors for each company you track, with source links.

What you need

A SerpAPI account, a Google account for Sheets, and an Airtable account.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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