Collect cancellation feedback automatically when customers leave

Emails departing subscribers a short survey and sorts their feedback into organized spreadsheets by reason.

How the work actually flows

It branches. Exactly one path is taken.

Pattern: Exclusive Choice (4)

flowchart TD trig>"customer cancels subscription"]:::trig s0["pull customer billing details"]:::svc s1["send feedback survey email"]:::task s2[("log cancellation to sheet")]:::store trig --> s0 s0 --> s1 s1 --> s2 gx{"× reason customer gave for leaving"}:::gate s2 --> gx p00["log to pricing reason sheet"]:::task gx -->|"price too high"| p00 p10["log to product reason sheet"]:::task gx -->|"missing features"| p10 p20["log to competitor reason sheet"]:::task gx -->|"found alternative"| p20 p00 --> out p10 --> out p20 --> out out[/"organized spreadsheet of cancellation reasons"/]:::out pay{{"understand why customers are leaving"}}:::pay out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepAn outside serviceA record or sheetOne path onlyResultPayoff
Build size
Standard

A mid-size build with several tools working together.

Business functions
Email AutomationSpreadsheet & Database OpsAPI & Webhook IntegrationSurvey & FeedbackFinance & Accounting
Connects
StripeGoogle SheetsGmail
Featured in

The problem it solves

When a customer cancels, you lose the chance to understand why unless someone remembers to follow up, and by then the moment has usually passed. Without a consistent way to collect that feedback, you're left guessing why people leave instead of fixing the real problem.

Who it fits

SaaS businesses or subscription companies that want to understand and reduce customer churn.

How it works

  1. Starts the moment a customer cancels their subscription
  2. Pulls the customer's details from your billing system
  3. Sends a personalized feedback survey email right away
  4. Logs the cancellation to a tracking spreadsheet
  5. Sorts the survey response into the right spreadsheet based on their reason for leaving
What you get

Real reasons customers leave, sorted for you

Every customer who cancels gets a short survey automatically, and their answers land in your spreadsheet already sorted by reason.

What you get

An organized spreadsheet of cancellations and the specific reasons customers gave for leaving.

What you need

A Stripe account, an email account, and a Google Sheets account.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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