Analyze a website and classify its pages with AI into Sheets

Submit a website and get its pages scraped, analyzed, and sorted into products or categories in Google Sheets.

How the work actually flows

A straight line. Runs once per each page on the site.

Pattern: Sequence (1) ยท Multiple Instances without a priori Run-Time Knowledge (15)

flowchart TD trig(("person submits a website")):::human s0["scrape homepage content"]:::task s1["summarize business profile"]:::task s2["map internal site pages"]:::task s3[["classify each page"]]:::mi s4[("write results to sheets")]:::store trig --> s0 s0 --> s1 s1 --> s2 s2 -->|"one per each page on the site"| s3 s3 --> s4 out[/"sheet of classified site pages"/]:::out pay{{"faster competitor and lead research"}}:::pay s4 --> out out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
A stepRuns once per itemA personA record or sheetResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
Lead Generation & ProspectingE-commerce & ProductSpreadsheet & Database OpsWeb Scraping & Data CollectionResearch & Market IntelligenceSurvey & Feedback
Connects
FirecrawlGoogle GeminiGoogle Sheets

The problem it solves

Researching a competitor's or prospect's website by hand, page by page, to figure out what they sell and how their site is organized eats up hours. You need the big picture fast, not a manual crawl through every page.

Who it fits

Sales, marketing, or research teams doing lead enrichment or competitor analysis.

How it works

  1. You submit a website address through a simple form
  2. The homepage is scraped and AI summarizes the business, its industry, and its audience
  3. The system maps every internal page on the site
  4. AI classifies each page as a product, category, or other page type
  5. Results are written into organized Google Sheets tabs
What you get

Site research organized before you decide anything

Turn any website into an organized breakdown of its products, categories, and pages inside Google Sheets.

What you get

A Google Sheet with company insights and every page on the site classified by type.

What you need

A Firecrawl API key, a Google Gemini API key, and a Google Sheets account.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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