Analyze brand mentions on X and alert your team fast

Reviews new mentions of your brand on social media, summarizes sentiment, and alerts your team when something is urgent.

How the work actually flows

It branches. Any that apply are taken.

Pattern: Multi-Choice (6)

flowchart TD trig[\"new mentions appear in sheet"\]:::trigdata s0["gather unreviewed mentions"]:::task s1["analyze sentiment and urgency"]:::task s2["post summary to team"]:::svc trig --> s0 s0 --> s1 gx{"○ summary or urgent alert"}:::gate s1 --> gx p00["post summary to channel"]:::task gx -->|"general summary"| p00 p10["send individual urgent alerts"]:::task gx -->|"urgent items"| p10 p00 --> s2 p10 --> s2 out[/"summary posted and urgent alerts sent"/]:::out pay{{"catches urgent issues before they escalate"}}:::pay s2 --> out out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepAn outside serviceAny that applyResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
AI Agents & Autonomous SystemsSocial Media ManagementMessaging & NotificationsSpreadsheet & Database OpsReporting & AnalyticsSurvey & Feedback
Connects
Google SheetsGoogle GeminiSlack

The problem it solves

Customers are talking about your brand on social media right now, and some of it needs a response before it spreads. You can't watch the feed all day, so urgent complaints or viral moments can slip by until it's too late.

Who it fits

Marketing or brand teams that need to catch social media issues quickly.

How it works

  1. New mentions are logged from a tracking sheet
  2. Unreviewed mentions are gathered into a single batch
  3. AI analyzes the batch for sentiment and urgency
  4. A general summary is posted to your team channel
  5. Each urgent item is sent as a separate, detailed alert
What you get

Mentions your team spots before they escalate

You get a clear read on how people are talking about your brand online, with urgent flare-ups flagged the moment they happen.

What you get

A sentiment summary report plus individual urgent alerts delivered to your team.

What you need

A Google Sheets account, a Google Gemini API key, and a Slack account.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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