Monitor Reddit for brand mentions and reply automatically

Finds Reddit posts about your brand, scores them with AI, and posts a helpful reply when it's worth it.

How the work actually flows

It branches. Exactly one path is taken; runs once per each reddit post found.

Pattern: Exclusive Choice (4) · Multiple Instances with a priori Design-Time Knowledge (13)

flowchart TD trig(["runs once a day"]):::trigtime s0["search Reddit for mentions"]:::task s1[["AI scores each post"]]:::mi s2["post helpful reply"]:::task s3[("log interaction")]:::store s4["send daily summary"]:::task trig --> s0 s0 -->|"one per each Reddit post found"| s1 s2 --> s3 s3 --> s4 gx{"× worth replying to"}:::gate s1 --> gx p00["discard post"]:::task gx -->|"score too low"| p00 p10["post helpful reply"]:::task gx -->|"score high enough"| p10 p00 --> s2 p10 --> s2 out[/"brand mentions answered publicly"/]:::out pay{{"reddit presence without full time monitoring"}}:::pay s4 --> out out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepRuns once per itemA record or sheetOne path onlyResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
Messaging & NotificationsSpreadsheet & Database OpsResearch & Market Intelligence
Connects
RedditOpenAIGoogle SheetsSlack

The problem it solves

Watching every subreddit for mentions of your brand is impossible to do by hand, so you either ignore Reddit entirely or miss the moments that matter. Jumping into a conversation with an obviously promotional comment can also backfire and damage trust.

Who it fits

Brand and community managers who want an authentic presence on Reddit without a full-time person watching it.

How it works

  1. Runs once a day and searches Reddit for your brand keywords
  2. AI reads each post and scores its sentiment and how worth replying it is
  3. Only posts that are relevant and score high enough move forward
  4. A helpful, non-promotional reply is posted to the best matches
  5. Every interaction is logged and a daily summary is sent to Slack
What you get

Some brand mentions answered, the rest still watched by you

You get Reddit mentions of your brand found, scored, and answered with a helpful reply, with every interaction logged and summarized for you daily.

What you get

Posted Reddit replies, a logged history in Google Sheets, and a daily performance summary in Slack.

What you need

A Reddit account, an OpenAI API key, a Google Sheets account, and a Slack workspace.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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