Automatically track competitor SEO keywords in Google Sheets

It scrapes a competitor's site, has AI analyze their keywords and topics, and logs the findings in a spreadsheet automatically.

How the work actually flows

A straight line.

Pattern: Sequence (1)

flowchart TD trig(("user provides competitor website")):::human s0["scrape competitor page"]:::svc s1["extract keywords and topics"]:::task s2["score seo strength"]:::task s3[("log findings to spreadsheet")]:::store trig --> s0 s0 --> s1 s1 --> s2 s2 --> s3 out[/"competitor keyword insights logged"/]:::out pay{{"ongoing visibility into competitor seo"}}:::pay s3 --> out out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
A stepAn outside serviceA personA record or sheetResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
SEO & Search OptimizationSpreadsheet & Database OpsReporting & AnalyticsWeb Scraping & Data CollectionResearch & Market Intelligence
Connects
DecodoOpenAIGoogle Sheets

The problem it solves

You want to know what your competitors are ranking for, but pulling that data by hand means opening every page and guessing at keywords. Most SEO tools give you shallow numbers without the context to act on them.

Who it fits

Marketing teams and agencies tracking competitor SEO performance across multiple websites.

How it works

  1. You provide a competitor's website and target country
  2. The system scrapes the live page content
  3. AI reads the page and identifies primary keywords, topics, and keyword density
  4. It writes a summary with an SEO strength score and improvement ideas
  5. The findings are logged to a spreadsheet you can track over time
What you get

Competitor keyword moves tracked over time

You get a running log of competitor keywords, topics, and SEO scores tracked in one spreadsheet.

What you get

A running spreadsheet of competitor keyword insights, including strength scores and optimization suggestions.

What you need

A web scraping subscription, an OpenAI API key, and a Google account.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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