Find local businesses whose websites need an upgrade

Scans local business listings and flags companies with outdated, broken, or missing websites.

How the work actually flows

It branches. Exactly one path is taken; runs once per each business found in listings.

Pattern: Exclusive Choice (4) · Simple Merge (5) · Multiple Instances with a priori Run-Time Knowledge (14)

flowchart TD trig(("area and category specified")):::human s0["search local business listings"]:::svc s1[["check each business website"]]:::mi s2[("log results to spreadsheet")]:::store trig --> s0 s0 -->|"one per each business found in listings"| s1 gx{"× does the site have issues"}:::gate s1 --> gx p00["flag as outdated"]:::task gx -->|"outdated or broken site"| p00 p10["flag separately"]:::task gx -->|"no website found"| p10 jn{"○ logged together"}:::gate p00 --> jn p10 --> jn jn --> s2 out[/"prioritized list of prospects"/]:::out pay{{"more time selling less searching"}}:::pay s2 --> out out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
An outside serviceRuns once per itemA personA record or sheetOne path onlyPaths rejoinResultPayoff
Build size
Starter

A small build with a couple of connected tools.

Business functions
General Automation
Connects
Google Sheets

The problem it solves

Finding businesses that actually need a new website means manually checking dozens of sites for broken links, missing mobile support, or ancient design. It's tedious work that eats into time you could spend selling.

Who it fits

A web design agency or freelance developer prospecting for new clients.

How it works

  1. A local area and business category are specified
  2. Local business listings are searched
  3. Each business's website is checked for age, speed, and mobile issues
  4. Businesses with no website at all are flagged separately
  5. Results are logged to a spreadsheet, ranked by priority
What you get

Prospects sorted by how outdated their site is

You get a ranked list of local businesses whose websites are outdated, broken, or missing entirely.

What you get

A prioritized spreadsheet of local businesses with outdated or missing websites, ready for outreach.

What you need

A spreadsheet tool such as Google Sheets.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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