Send personalized water quality reports by zip code

flowchart TD trig>"visitor submits zip code"]:::trig s0["look up local water data"]:::svc s1["compare against health guidelines"]:::task s2["generate branded report"]:::task trig --> s0 s0 --> s1 s1 --> s2 gx{"+ what happens with the report"}:::gate s2 --> gx p00["email report to prospect"]:::task gx -->|"send to prospect"| p00 p10["log lead in crm"]:::task gx -->|"record the lead"| p10 p00 --> out p10 --> out out[/"report emailed and lead logged"/]:::out pay{{"qualified leads captured automatically"}}:::pay out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff