Julian Birkinshaw

ThinkersStrategy and international management scholar

Works

In Organizational Structures

Known for

Management innovation and ambidexterity

Ideas

Contextual ambidexterity. With Gibson, Birkinshaw showed that a supportive and demanding unit context lets people balance alignment and adaptability themselves. Caveat: Business-unit level.

Clarifying ambidexterity. The concept's versatility risks a lack of clarity in meaning and measurement, and research should focus where it makes a distinctive contribution. Caveat: A review.

Global account management. Structures that manage one customer across countries raise a multinational's information processing capacity and bargaining power, and the information benefit is larger when the firm depends heavily on the customer. Caveat: Accounts in 16 multinationals.

Organizational Structures that draw on Julian Birkinshaw (2)

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