Works
- The Psychology of Sunk Cost, Organizational Behavior and Human Decision Processes, with Hal R. Arkes, 1985
In Thinking Tools
Known for
With Hal R. Arkes she documented the sunk cost effect, a greater tendency to continue an endeavor once money, effort, or time has been invested in it. In their field study, theater patrons who had paid full price for season tickets attended more plays than patrons who had been given discounts.