Works
- Actionable Gamification: Beyond Points, Badges, and Leaderboards, self-published, 2015
In Thinking Tools
Known for
A consultant who published the Octalysis framework on his blog in 2012. Octalysis sorts the motives that games draw on into eight core drives, set on an octagon, and is used to analyze and design engagement in products. It is a practitioner's framework, not research.