Robert G. Cooper

ThinkersBorn 1943Product innovation scholar

Works

  • Winning at New Products, Addison-Wesley, 1986
  • Stage-Gate Systems: A New Tool for Managing New Products, Business Horizons, 1990
  • Optimizing the Stage-Gate Process: What Best-Practice Companies Do, Part II, Research-Technology Management; with Scott J. Edgett and Elko J. Kleinschmidt, 2002

In Thinking Tools

Known for

Professor emeritus at McMaster University, known for the Stage-Gate process for new products: work runs in stages, and at each gate a team decides go, kill, hold, or recycle against set criteria, which best-practice firms score on a gate scorecard.

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