Works
- Aligning the organization with the market, MIT Sloan Management Review 48(1), 41 to 49, 2006
In Organizational Structures
Known for
Market-driven organization
Ideas
Aligning the organization with the market. Firms move along a continuum from product or functional silos through informal coordination and integrating functions to structural alignment through segment managers or customer-based front-end units, and must choose how far and how fast to go. Caveat: A practitioner article illustrated with company examples (Intel, IBM, and others); it reports no survey or performance result.