Works
- When to Leap on the Hype Cycle, Gartner Group report, 1995
- Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time, Harvard Business Press; with Mark Raskino, 2008
In Thinking Tools
Known for
The Gartner analyst who introduced the hype cycle in 1995: a new technology rises to a peak of inflated expectations, falls into a trough of disillusionment, and only then climbs to steady productive use.
Caveat: The hype cycle is a judgment chart, not a measured law; analyses of Gartner's charts have found that few technologies pass through the full cycle.