Works
- A Behavior Model for Persuasive Design, Proceedings of the 4th International Conference on Persuasive Technology (Persuasive '09), 2009
In Thinking Tools
Known for
Founder and director of the Stanford Behavior Design Lab, formerly the Persuasive Technology Lab. His model holds that a behavior is the product of motivation, ability, and a trigger, and that all three must occur at the same moment or the behavior does not happen.