Works
- Goal Achievement: The Role of Intentions, European Review of Social Psychology, 1993
- Implementation Intentions: Strong Effects of Simple Plans, American Psychologist, 1999
In Thinking Tools
Known for
He distinguished goal intentions (I intend to reach X) from implementation intentions, if-then plans that tie a specific action to a specific situation (when situation Y arises, I will do Z). His studies found that forming such plans makes people more likely to act on their goals.