William J. J. Gordon

Thinkers1919 to 2003Inventor and psychologist

Works

  • Synectics: The Development of Creative Capacity, Harper, 1961

In Thinking Tools

Known for

Co-creator, with George M. Prince, of synectics, developed in the 1950s in Arthur D. Little's invention design group. The method uses analogy to make the strange familiar and the familiar strange.

Tools that draw on William J. J. Gordon (2)

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