William Edmund Hick

Thinkers1912 to 1974Experimental psychologist

Works

  • On the Rate of Gain of Information, Quarterly Journal of Experimental Psychology, 1952

In Thinking Tools

Known for

A British experimental psychologist at the Medical Research Council's Applied Psychology Unit in Cambridge. He found that the time needed to choose among alternatives rises with the logarithm of their number; with Ray Hyman's work of 1953 this became the Hick-Hyman law.

Tools that draw on William Edmund Hick (1)

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