Works
- Fundamental changes in marketing organization: the movement toward a customer-focused organizational structure, Journal of the Academy of Marketing Science 28(4), 459 to 478, 2000
In Organizational Structures
Known for
Marketing organization
Ideas
The movement toward customer-focused structure. Interviews with 50 managers in the United States and Germany point to a general shift toward customer-focused organizational structures, which use groups of customers as the primary basis for structuring the firm. Caveat: Interview evidence; read in its abstract only.
In this section, “read” means read by the Organizational Structures series: where a line says a work, or part of one, was not read, the series did not read it.