Works
- Side Talks about Advertising, The Western Druggist, 1899
In Thinking Tools
Known for
An American advertising advocate commonly credited with the sequence attention, interest, desire, and action that became the AIDA model.
Caveat: The attribution rests largely on E. K. Strong's 1925 account, and a three-step version of the formula appeared anonymously in Printers' Ink in 1898.