Donald A. Norman

ThinkersBorn 1935Cognitive scientist

Works

  • The Psychology of Everyday Things, later retitled The Design of Everyday Things, 1988

In Thinking Tools

Known for

A cognitive scientist and usability engineer. The Design of Everyday Things, first published as The Psychology of Everyday Things, argues that when people make mistakes with everyday objects the fault usually lies in the design, and it shows how constraints can be designed in to prevent errors.

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